Marketing to Senior Citizens
Learn How to Market to the Senior Citizens!
A lot of marketing seems to be targeted at people younger than 50. Sadly, this is a huge mistake. Baby boomers and seniors make up a huge market today. Baby boomers were born between 1946 and 1965, and those who are older and who are senior citizens, own over 70 percent of all disposal income. When you consider that fact, it’s a huge untapped market.